Privacy Policy

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Ativa Mente

Last updated: July 14, 2025

Your privacy is important to us. This Privacy Policy describes how the Ativa Mente application collects, uses, stores, and shares your personal information. By using our application, you agree to the practices described below.

1. Who we are

Ativa Mente is a health application specifically designed for seniors, offering cognitive games, physical exercises, and well-being tools.

2. Data we collect

We collect the following types of data:

• Personal data: name and age;
• Health data: information voluntarily provided through interactions with the app (e.g., questionnaire responses or progress in activities);
• Usage data: information on how you use the app;
• Device information: device identifier, operating system, and other technical information necessary for the application to function.
3. Purpose of data use

We use your data to:

• Personalize your experience within the app;
• Track progress and offer activity suggestions;
• Continuously improve our services;
• Support scientific research related to the health and well-being of seniors (using anonymized data).
4. Data sharing

Your data is not sold. We may share it with researchers and academic institutions for scientific purposes, only with your explicit consent. This consent will be requested directly within the application, clearly and separately from the acceptance of this Privacy Policy.

The data is stored on secure Amazon Web Services (AWS) servers, and all access by third parties is controlled and tracked to ensure security and compliance with applicable legislation.

5. Storage and security

We adopt technical and administrative measures to protect your data against unauthorized access, loss, or alteration. Data is stored on secure servers located in compliance with applicable legislation.

6. User rights (LGPD / GDPR context)

You have the right to:

• Access the data we hold about you;
• Correct incomplete, inaccurate, or outdated data;
• Request anonymization, blocking, or deletion of unnecessary data;
• Revoke your consent at any time.

To exercise your rights, please contact us at the email address below.

7. Cookies and similar technologies

Currently, we do not use cookies. However, we collect certain device information to ensure the proper operation of the app, such as the device ID.

8. Changes to this policy

This Privacy Policy may be updated periodically. We recommend that you review it frequently. We will notify you in case of significant changes.

9. Contact

For any questions or requests related to privacy, please contact us via email at: carlacastanho@unb.br

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